Categories
We are proud to partner with Enbridge in presenting the 25th Annual Sales and Marketing (SAM) Awards of Distinction in recognizing the highest levels of achievement in the residential development and construction industry. WRHBA members are among the most creative builders, renovators, designers, marketers, suppliers and salespeople in the region!
Company Image and AdvertisingGROUP
20 - Best Colour Ad
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market4 | 25.0% |
21 - Best Corporate Logo
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market | 25.0% |
22 - Best Corporate Brochure
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market | 25.0% |
23 - Best Project Signage
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
24 - Best Project Logo
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
25 - Best Project Sales Brochure
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
26 - Best Website
Criteria
| Criterion | Weight |
|---|---|
| Originality | 20.0% |
| Creative use of the media | 20.0% |
| Concept and execution of the presentation | 20.0% |
| Information architecture (navigation) | 20.0% |
| Use of customer/trade portals (where applicable) | 20.0% |
27 - Best E-Marketing Campaign
Requirements
Must include two or more examples of reaching target electronically (including e-blast, e-direct, website, e-newsletter or email, social media, etc.)
Criteria
| Criterion | Weight |
|---|---|
| Originality | 33.3% |
| Creative execution | 33.3% |
| Overall concept and consistent execution of the creative campaign | 33.3% |
28 - Best Advertising Campaign
Requirements
Must include three or more examples of reaching target audience (including, but not limited to, print, radio, TV, outdoor, website, e-marketing, signage, direct mail, social media, etc.).
Criteria
| Criterion | Weight |
|---|---|
| Originality | 50.0% |
| Overall creative concept and consistent execution of the campaign across all submitted media | 50.0% |
Partner AwardsGROUP
29 - Most Outstanding Industry Partner
Requirements
This self-nominating category is open to all WRHBA members, excluding builders and renovators. Members are to provide the name of 10 clients/companies; WRHBA will then provide each client/company an evaluation form; the overall winner will be determined by way of averaging the submitted evaluation forms.
Criteria
| Criterion | Weight |
|---|---|
| Customer service | 25.0% |
| New product/service trends | 25.0% |
| Technical competence | 25.0% |
| Price competitiveness | 25.0% |
Company Image and Advertising (Builders)GROUP
20 - Best Colour Ad
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market4 | 25.0% |
21 - Best Corporate Logo
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market | 25.0% |
22 - Best Corporate Brochure
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution to convey message to target market | 25.0% |
23 - Best Project Signage
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
24 - Best Project Logo
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
25 - Best Project Sales Brochure
Criteria
| Criterion | Weight |
|---|---|
| Concept | 25.0% |
| Copy | 25.0% |
| Layout | 25.0% |
| Overall design and execution conveying information and/or theme to buyer | 25.0% |
26 - Best Website
Criteria
| Criterion | Weight |
|---|---|
| Originality | 20.0% |
| Creative use of the media | 20.0% |
| Concept and execution of the presentation | 20.0% |
| Information architecture (navigation) | 20.0% |
| Use of customer/trade portals (where applicable) | 20.0% |
27 - Best E-Marketing Campaign
Requirements
Must include two or more examples of reaching target electronically (including e-blast, e-direct, website, e-newsletter or email, social media, etc.)
Criteria
| Criterion | Weight |
|---|---|
| Originality | 33.3% |
| Creative execution | 33.3% |
| Overall concept and consistent execution of the creative campaign | 33.3% |
28 - Best Advertising Campaign
Requirements
Must include three or more examples of reaching target audience (including, but not limited to, print, radio, TV, outdoor, website, e-marketing, signage, direct mail, social media, etc.).
Criteria
| Criterion | Weight |
|---|---|
| Originality | 50.0% |
| Overall creative concept and consistent execution of the campaign across all submitted media | 50.0% |
Home RenovationGROUP
15 - Most Outstanding Home Renovation or Conversion (Under $100,000)
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 25.0% |
| Use of materials | 25.0% |
| Creative use of space | 25.0% |
| Functionality of floor plan | 25.0% |
16 - Most Outstanding Home Renovation or Conversion (Over $100,000)
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 25.0% |
| Use of materials | 25.0% |
| Creative use of space | 25.0% |
| Functionality of floor plan | 25.0% |
Multi-Unit New HomeGROUP
5 - Most Outstanding Bungalow Design (Multi-Unit)
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
6 - Most Outstanding Low Rise Multi-Unit Design – Up to 2,000 ft2 (3 storey or less)
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
7 - Most Outstanding Low Rise Multi-Unit Design – 2,001 ft2 and over (3 storey or less)
Description
Note: A single unit is judged, not the entire project. Each unit entered requires a separate form and fee.
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
8 - Most Outstanding Mid/High Rise Design (4 storey and over)
Description
Note: A single unit is judged, not the entire project. Each unit entered requires a separate form and fee.
Requirements
Must be 50% sold to qualify.
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
New HomeGROUP
1 - Most Outstanding Bungalow Design (Single Detached)
Description
Note: A bungalow with a loft may be entered if the loft space is only considered as “bonus” space to the overall floor plan. Bungalows with 2 or more bedrooms and a bathroom in the loft should be entered as a 2-storey home.
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
2 - Most Outstanding Two Storey Design (Single Detached Home up to 2,500 ft2
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
3 - Most Outstanding Two Storey Design (Single Detached Home 2,501 to 3,500 ft2
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
4 - Most Outstanding Single Detached Design (3,501 ft2 and over)
Criteria
| Criterion | Weight |
|---|---|
| Overall exterior and interior appeal | 20.0% |
| Use of building forms and materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
| Overall appeal to target market | 20.0% |
On-Site Sales PresentationGROUP
17 - Best New Homes Sales Office
Criteria
| Criterion | Weight |
|---|---|
| Visually convey sales information (layout of sales centre) | 33.3% |
| Communication of a marketing theme | 33.3% |
| Communication of project and/or builder image | 33.3% |
18 - Best Interior Decorating - Model Home/Suite (Under $30,000)
Criteria
| Criterion | Weight |
|---|---|
| Use of merchandise, furnishings, window treatments, accessories, etc. used to highlight features of the model home, in relation to the target market | 100.0% |
19 - Best Interior Decorating - Model Home/Suite (Over $30,000)
Criteria
| Criterion | Weight |
|---|---|
| Use of merchandise, furnishings, window treatments, accessories, etc. used to highlight features of the model home, in relation to the target market | 100.0% |
Room DesignGROUP
9 - Most Outstanding Kitchen in a Home up to 2,000 ft2
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
10 - Most Outstanding Kitchen in a Home 2,001 to 3,000 ft2
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
11 - Most Outstanding Kitchen in a Home 3,001 ft2 and over
Requirements
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
12 - Most Outstanding Bathroom in a Home up to 2,500 ft2
Requirements
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
13 - Most Outstanding Bathroom in a Home 2,501 ft2 and over
Requirements
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
14 - Most Outstanding Indoor or Outdoor Living Space (New or Renovated)
Description
For example: patio, garage, bedroom, mudroom, laundry room, etc., not a kitchen or bathroom.
Requirements
Criteria
| Criterion | Weight |
|---|---|
| Overall appeal | 20.0% |
| Innovative design/features | 20.0% |
| Use of materials | 20.0% |
| Creative use of space | 20.0% |
| Functionality of floor plan | 20.0% |
Builder of the YearGROUP
31 - Reurbanization Project (Residential)
Requirements
Project must be under construction or built. Preference for project to be located within the Built Up Area as indicated
within the Region of Waterloo's Built Boundary.
Criteria
| Criterion | Weight |
|---|---|
| Creative utilization of property and landscaping design | 50.0% |
| Integration and compatibility with adjacent land uses | 50.0% |
| Utilization of existing buildings / structures through adaptive re-use. Project that provides for historic or architecture preservation. Residential re-development of a former Brownfield site. | 10.0% |
32 - Green Builder of the Year
Description
This award recognizes the best environmental performance, through excellence in building design, construction and materials that together make an impressive green impact in a single built home, either custom or production built, that is energy efficient and healthy to live in. All entrants will be recognized.
Requirements
This award recognizes the best environmental performance, through excellence in building design, construction and materials that together make an impressive green impact in a single built home, either custom or production built, that is energy efficient and healthy to live in. All entrants will be recognized
Criteria
| Criterion | Weight |
|---|---|
| The company's efforts | 25.0% |
| Green specifications | 25.0% |
| Energy efficiency | 25.0% |
| Environmentally sensitive and community sensitive building designs and techniques | 25.0% |
33 - Builder of the Year - Single Detached Home
Description
Awards are bestowed upon the builder who combines the best overall New Home, Room Design, On-site Sales Presentation, Company Image and Advertising.
Requirements
Homes are to be constructed, open to the public, and available for sale prior to January 31, 2020.
Criteria
| Criterion | Weight |
|---|---|
| Entries will be judged on the combination of excellent product with outstanding advertising and promotion. Judges will grade the entries in various different categories and the cumulative total score will be used to determine the Builder of the Year. | 100.0% |
34 - Builder of the Year – Multi-Unit Home
Description
Awards are bestowed upon the builder who combines the best overall New Home, Room Design, On-site Sales Presentation, Company Image and Advertising.
Requirements
Homes are to be constructed, open to the public, and available for sale prior to January 31, 2020.
Criteria
| Criterion | Weight |
|---|---|
| Entries will be judged on the combination of excellent product with outstanding advertising and promotion. Judges will grade the entries in various different categories and the cumulative total score will be used to determine the Builder of the Year. | 100.0% |
